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Wednesday, November 13 • 9:30am - 9:50am
Strategic thinking for international markets - Madhukar Bose, Digital Healthcare Specialist, Healthcare UK

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Around the world with eHealth - a snapshot of where key developing markets are when it comes to eHealth
  1. An overview of potential opportunities in China, India, Brazil and the Middle East
  2. Advantage of the UK's brand
Challenges faced in accessing opportunities in developing markets
  1. Market specific factors which need to be kept in mind when setting expectations of how easily opportunities can be mined
The need for a strategic approach towards international opportunities
  1. Market entry
  2. Product/service customisation aspects and specific challenges for Telehealth
  3. Leveraging British government presence 

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Madhukar Bose

Digital Health Specialist, Healthcare UK
Madhukar Bose is the Digital Health Specialist of Healthcare UK – the joint venture between the Department of Health and UK Trade and Investment. In his role, Madhukar supports UK providers to access major opportunities in key markets across the world. Madhukar has previously advised... Read More →

Wednesday November 13, 2013 9:30am - 9:50am GMT
Exhibition Speaker Area Hilton Birmingham Metropole