Around the world with eHealth - a snapshot of where key developing markets are when it comes to eHealth
- An overview of potential opportunities in China, India, Brazil and the Middle East
- Advantage of the UK's brand
Challenges faced in accessing opportunities in developing markets
- Market specific factors which need to be kept in mind when setting expectations of how easily opportunities can be mined
The need for a strategic approach towards international opportunities
- Market entry
- Product/service customisation aspects and specific challenges for Telehealth
- Leveraging British government presence
